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Tag Archives: Marketing Edge

Does your company have an offline blind spot?

Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not inContinue reading “Does your company have an offline blind spot?”

How to use dynamic number insertion to see what drove customers to call

What is Dynamic Number Insertion? Dynamic Number Insertion, also known as DNI, is a call tracking solution used by businesses that seamlessly ties offline and online attribution. For online to offline attribution, many types of conversion actions can be tracked: Chats Emails Calls Form Fills Texts DNI is an accurate way to track customers whoContinue reading “How to use dynamic number insertion to see what drove customers to call”